Thanks to long-term relationships in the industry, we found a need that parks & recreation organizations had to extend their marketing to a younger and more tech-centered audiance. Encouraging younger community members to make use of and therefore value their community agency's offerings was a key goal for many in the market.
Our business goal was to create a product that could meet the market's needs with significant value and resell-ability with a minimal marketing spend by the company. We wanted to ensure a "self-service" and rapid delivery model was possible as we began scaling up the project and producing larger amounts of apps.
As the project began to succeed, we developed a longer term road map that could expand the opportunities in other markets.
We performed market research with stakeholders, developed market data and user studies before diving into our first phase of design.
A core set of requirements was developed for functionality, design, and technology. A project plan was defined with teams assigned to each deliverable that would eventually result in our MVP candidate release.
After initial design and planning stages, I stepped into the product owner role and project manager role to coordinate our extremely lean teams worked in an Agile development process. I created wireframes, prototypes, and graphic assets as early stage development began, then guided the product through its development, testing, and deployment.
As the projects lead in all respects, I developed a Central Parks marketing plan and began defining our long-term road map.